I am passionate about the extraordinary world of the ordinary consumer. My mantra: We don’t buy products because of what they do. We buy them because of what they mean. I am a Professor of Marketing at Saint Joseph’s University in Philadelphia, a keynote speaker and an industry consultant. I work with clients in verticals such as apparel and footwear (Calvin Klein, Levi Strauss, Under Armour, Timberland), financial services (eBay, Progressive), CPG (Procter & Gamble, Campbell’s), retailing (H&M), manufacturing (DuPont, PP&G) and transportation (BMW, United Airlines) to make them more consumer-centric. And, I’m proud that I “wrote the book” on understanding consumers: Hundreds of thousands of business students have used my textbooks including Consumer Behavior: Buying, Having, and Being -- the most widely used book on the subject in the world. My latest book for marketing executives is Marketers, Tear Down These Walls! Liberating the Postmodern Consumer.